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Good Marketing Topics

Writing an innovative dissertation is one of the best tools for you to contribute to the development of marketing as a field. It is important that you are able to provide a new take on different and emerging issues in order to demonstrate your expertise. Marketing does not only limit to companies and corporations but if you intend to reach a wider audience with your craft, you should know the basics of marketing. The growing number of competition can be difficult for businesses hence the need for knowledge regarding marketing for you to have the leverage that you will require.

Many academic institutions pay extra attention to the written requirements as a source to progress old ideas and utilize them into modern approach. Students should be able to write a winning dissertation as an effective way to maximize their success not only in their academic careers but also in their professional life.

The best way to do this is by choosing the best marketing topics. Here are top 10 samples of best marketing dissertation topics:

  1. Impact of brand awareness towards brand loyalty.
  2. Factors affecting level of impulse buying.
  3. Effects of gender on family buying decision.
  4. Study on the effects of branded ingredients on consumer perception.
  5. Impact of humor advertising on consumer brand perception.
  6. Relationship between store image and consumer preferences towards store brand.
  7. Impact of communication on service brand evaluation.
  8. Factors influencing customer satisfaction in health care services.
  9. The effect of recession on promotional activities.
  10. Attitude of people in different roles towards direct marketing.

We know that crafting your own dissertation may be daunting but with simple guide and tips can easily give you the advantage that you need. It can be easy to overlook crucial aspects of your paper especially if you are too consumed with other parts of your study. To minimize errors and maximize quality of your dissertation, here are general tips on what to pay attention:

  • The main thing that you have to consider is selecting the best marketing topics for research as this determines the proficiency of your study. In choosing your topic, make sure that you are passionate what you intend to research as this will make it easier for you to finish.
  • Extensive research is crucial especially if you want to establish effectively the significance of your study. Allocate time to research and understand your accounting topic as this will help you build a strong case.
  • Write several drafts and take your time when going through every stage in your research. Bear in mind that one of your main goals is to persuade your readers and this can be done by carefully creating the best argument for a winning research.
  • Consider not only the quality of your content but on how well you deliver the message. The tone and language should be clear and direct to the point in order to avoid confusion.
  • Avoid using too many jargons and terminologies; keep in mind that your audience is not limited to students and teachers studying marketing.
  • Be wary of the technical aspect of your dissertation; you should be able to use the best format, style, structure and layout in order to maximize its impact.
  • Proofread and revise your dissertation; errors can easily compromise the quality of your paper. Be on the lookout for plagiarized content especially that this can easily disqualify your study and can even lead to dire consequences.
  • Solicit help not only from peers but also to writing services online as they can provide you the academic writing assistance you need to easily accomplish a winning dissertation.


1. Concise encyclopedia of professional services marketing – Clow, Kenneth E and Stevens, Robert E
Call Number: Reference Collection located on Second floor HF5415 .C5423 2009
ISBN: 9780789036902
Publication Date: 2009

2.┬áDigiMarketing : the essential guide to new media & digital marketing – Wertime, Kent and Fenwick, Ian
Call Number: HF5415.1265 .W47 2008, MainStacks located on Third floor
ISBN: 0470822317
Publication Date: 2008

3. The AMA handbook of business writing – K Wilson; Jennifer Wauson
Call Number: ebook
ISBN: 9780814415900
Publication Date: 2010

4. Manager’s guide to marketing, advertising, and publicity – Barry Callen
Call Number: ebook
ISBN: 0071713468
Publication Date: 2010

5. Key Concepts in Marketing – Jim Blythe
Call Number: ebook
ISBN: 1847874991
Publication Date: 2009-03-05

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